Board of Trustees

Tariq Hasan – PRESIDENT

Tariq Hasan has over 18 years of extensive experience in banking and finance. His professional experience covers credit and corporate finance, as well as financial inclusion of small & medium enterprises in Pakistan. Currently, he is serving as Senior Vice President, Corporate & Investment Banking, at Pak Oman Investment Company Limited. He has also served in key roles in collaboration with the central bank and representatives of the banking industry to help roll out initiatives for broadening financial inclusion, improving efficiency within the banking sector, and advancing the cause of economic empowerment. Mr. Tariq has previously worked at Habib Bank Limited and Pakistan State Oil Company Limited.

He holds BBA and MBA degrees from the Institute of Business Administration, Karachi.


Ahmer is a CIMA-qualified accountant, he possesses a profound understanding of finance and accounts. His experience spans a spectrum of industries and sectors in the UK, Pakistan, Germany, and the Middle East, providing him with a global perspective on business dynamics. Throughout his career, Ahmer has engaged with startups, SMEs, large multinationals, business associations, chambers, development organizations, diplomatic missions, regulators, and other government departments.

In his current role at SDGme, Ahmer conducts Sustainability Assessments for organizations, evaluating their practices in alignment with the UN Sustainable Development Goals. This assessment provides a detailed overview of the organization’s current standing in their Sustainability Journey, enabling clients to strategically plan and proactively integrate sustainable business operations, products, and practices. As the Pakistan Representative for the Senior Expert Service, he has facilitated knowledge exchange and capacity-building initiatives, enabling Pakistani companies to leverage the expertise of German consultants. By fostering synergies and facilitating skill development, Ahmer has contributed to enhancing organizational effectiveness and driving innovation.

Through strategic partnerships and diplomatic engagements, Ahmer has assisted UK companies in expanding their reach into new markets while fostering bilateral trade relationships that drive mutual prosperity. Working at the German Pakistan Chamber of Commerce & Industry, he has endeavored to bolster Pakistan-German business ties, trade relations, and foreign direct investment.

Shaista Ayesha – VICE PRESIDENT

Shaista Ayesha is the Chief Executive Officer at SEED Ventures and stands apart from her peers because of her apt knowledge of marketing, entrepreneurship and CSR as well as her ability to deliver crisp and precise written content.

She has also functioned as a Research Advisor for several research projects and thesis for students at SZABIST on a broad range of subjects. Her background in Banking and strong inclination towards research and writing provide her with a strong and diverse portfolio. 

She has conducted research and has written reports on social entrepreneurship, innovation, rural empowerment and strategy development. Her vast exposure to the SME sector and research based on different aspects of SMEs in Pakistan has added to her comprehension of improving entrepreneurial scenarios at different levels.

Shaista is the author of the biography ‘Midlife and Naked’ of two Pakistani entrepreneurs. She is currently leading and managing FK Squared – a SEED and Funverks publishing house. She has developed several training programmes where she conducts training as part of Education and Literacy Drive, a programme designed especially for underprivileged areas.

Azam Rathore – TREASURER

A seasoned Banker, served thirteen years in Banking and has prior experience with the energy sector of four years. He commenced his professional career in 1997 for FiatAvio S.p.A – Pakistan (a subsidiary of FIAT – Italy). Alongside working for his newly begun job he continued to complete his education. At Fiat, he was handling Accounts and Administration as a Junior Accountant and by the end of the project in 2003, he had attained the position of Manager Finance. After which he decided to join banking industry in 2004, initiated by Standard Chartered Bank and swiftly acquired the position of Floor Manager in 2006, that’s when he left in 2006 for HSBC.

Eight Promising years of rich experience with HSBC was not limited to retail banking and strategic planning but also a unique executive skill set in the development of HUB, front-end system & CRMS; trained in India.

Together with many other outstanding performance awards, he was also holding the position of the youngest G5 (Senior Vice President) at HSBC heading their main branch.

After HSBC exited from Pakistan, he was offered to work in Dubai and joined Noor Bank as a Senior Manager. Whilst being part of International Banking he obtained the certification of ICWM – International Certified Wealth Manager. His role involved the proficiency in retail clients, wealth and investment banking.

He came back in Jan. 2017 with the knowledge, passion and courage to commit himself full time to explore and bring in change for masses through financial inclusion and introduce Pakistan to Digital Banking.


Faizan Quadri is the Executive Director at Fortune Agencies and Services. Over a quick span of time, he has developed a strong reputation in business circles for enterprise strategy, specializing in development of business acumen and sustainability. With an innate grasp over numbers, his niche lies in evaluating feasibility and profitability of diverse business ventures.

Faizan has conducted various training and mentoring sessions focused on developing entrepreneurial mindset amongst the youth. Previously, he has set-up an incubation center and accelerator programme for various startups and worked with international commissions to form a strategy for promoting social entrepreneurship and innovation in Pakistan.


Neelum Hassan is a creative and innovative professional with a passion for design and art. As an industrial designer, she has developed innovative solutions and products that are both functional and aesthetically pleasing. As a design instructor, she has taught and mentored students of all ages, sharing her expertise and inspiring the next generation of designers.

In addition to her work in design, Neelum is also a talented artist who runs an art studio called Soulside, where she sells paintings inspired by the ocean. Her art is a reflection of her love for the sea and its beauty, and she finds solace in the creative process.

With over 8 years of experience working with young people in a creative capacity, Neelum has developed a unique ability to connect with and inspire young minds. She has worked with students on various projects, from design and art to innovation and problem-solving, and has seen firsthand the impact that creativity can have on young people’s lives.

Ayesha Javed – MEMBER

Ayesha Javed boasts over 18 years of diversified corporate, consulting, and training experience spanning marketing, digital marketing, strategy, transformation, and management, with a special focus on neuro-marketing. She is an innovation and consumer insights evangelist, adept in developing and implementing digital strategies for businesses. Her digital acumen, combined with a profound understanding of people, enables her to forge seamless connections between the offline and online worlds. Ayesha’s fascination with neuro-marketing has set her on a quest to unravel the mysteries of how the human brain processes stimuli. Her professional and personal life is driven by her three greatest passions: problem-solving, shepherding people through change, and making a significant impact in every endeavor she undertakes.